Marketing automation Switzerland — comparison

Mind the price unit: a yearly figure sits next to a monthly one here.

Swiss specifics

What is different in Switzerland

Marketing automation

The Swiss market imposes requirements that an international solution usually lacks — it is built for other legal systems. Buy from abroad and you notice at the year-end close, in the VAT filing or with the first payroll declaration. These are the points that decide in this category:

This category lists only vendors with a Swiss legal entity. Foreign solutions are not excluded — none of those that matter here names a franc price.

Data hosted in SwitzerlandData residency in Switzerland is not a legal requirement but frequently a procurement one — especially for personal data and public contracts. Ask where the data centre is, not where the vendor is registered.
Data locationSwiss data centres are not a legal requirement, but often a procurement criterion – especially for personal data and public-sector contracts.
Ten-year retentionThe Swiss Code of Obligations requires ten years of audit-proof retention – including readability. Clarify what happens to your data after you cancel.
Export and exitBefore signing up, check what an export looks like (entries, documents, master data). A solution without a usable export is a one-way street.

Criterion	Swiss newsletter tool, priced by the yearDetails	Mautic in Swiss hands, from CHF 5000 a monthDetails	CRM and marketing in one, four languagesDetails
What runs by itself
Automated journeys	✓	✓	✓
Lead scoring	not researched	not researched	✓
Cost & onboarding
List priceas stated by the vendorbars: 0 to CHF 5000	CHF 1590–2640	from CHF 5000	on request
Pricing model	Subscription	Subscription	not researched
Deployment	Cloud	Cloud + Desktop/Server	Cloud
Payroll, VAT & law
Data location	Switzerland	Switzerland	not researched
Scope & extensions
Open API	✓	not researched	not researched
Collaboration & vendor
Languages	not researched	DE · FR · EN	DE · FR · IT · EN
Vendor	mailXpert GmbH	Friendly LLC	BSI Business Systems Integration AG
Headquarters	Zürich	Switzerland	Baden AG
Vendor website	open ↗	open ↗	open ↗